Fuel with poWer95 and Win Big: HPCL Jeet Ki Yatra Campaign Kicks Off

HPCL Jeet Ki Yatra

Bhubaneswar: Hindustan Petroleum Corporation Limited (HPCL) has announced the launch of its flagship festive campaign, HPCL Jeet Ki Yatra, across fuel outlets in Odisha.

The HPCL Jeet Ki Yatra initiative is designed to reward loyal customers of poWer95, HPCL’s premium petrol variant, through an interactive and rewarding lucky draw contest.

Fuel consumers in Odisha, particularly two-wheeler and four-wheeler owners, can now win a range of gifts by simply filling up at participating HPCL retail outlets.

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With a minimum fuel purchase of ₹300 for two-wheelers and ₹1,000 for four-wheelers, customers become eligible for the campaign’s exciting rewards – ranging from Hero bikes and utility items to electric kettles, backpacks, and other attractive giveaways.

Customer-Centric Innovation in Retail Fueling

Speaking on the campaign launch, an HPCL spokesperson highlighted the company’s focus on customer engagement: “Jeet Ki Yatra is part of our broader strategy to reward and retain customers through festive celebrations and exciting experiences. These initiatives add value to every fuel purchase and encourage more customers to explore our premium fuel offerings.”

Participants can enter the contest by scanning the QR code available at HPCL outlets or by sending an SMS in the format HPSAP CodeBill Number to 9522200320.

Campaign details, terms, and updates – including winner announcements – are available on the campaign blog: hp-odisha.blogspot.com.

HPCL Jeet Ki Yatra Expands Loyalty Across Cities

While currently active in Odisha, HPCL Jeet Ki Yatra is expected to inspire similar campaigns in other Indian cities such as Bengaluru, Pune, and Hyderabad, as HPCL continues to build stronger community connections through innovation and customer-centric marketing.

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The campaign reflects HPCL’s commitment to enhancing customer delight, boosting fuel station engagement, and strengthening the brand’s position during India’s vibrant festive season.

Author

  • Salil Urunkar

    Salil Urunkar is a senior journalist and the editorial mind behind Sahyadri Startups. With years of experience covering Pune’s entrepreneurial rise, he’s passionate about telling the real stories of founders, disruptors, and game-changers.

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